Mass communication

Mass Communication is the study of mass media including all types of medium used to convey information to the audience. Examples of mass media include newspapers, magazines, films, radio, television, etc

The graduates of Mass Communication programmes work in a variety of fields in news media and publishing, public relations and research institutes. The field of communication requires a skilled and professional approach. This field is a fast growing industry looking for enterprising professionals.

Keeping this in mind, programmes are specially designed for journalism aspirants to make a career in myriad areas of mass media and communication, and aims to impart comprehensive training for various professionals in print, radio, television, internet and corporate communication. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.